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About Unshame California

Unshame California is a statewide campaign to reduce substance use disorder (SUD) stigma by telling the stories of people impacted by SUD. By sharing their stories, we learn that SUD can affect anyone: our family, our neighbors, our coworkers, our friends, and ourselves. Unshame California invites you to treat people without judgment, because no one should face challenges alone.

Shatterproof Team

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Program Manager

Leslie Alfaro | she, her, hers

Leslie is a lifelong advocate for a more equitable society where everyone has access to opportunities to succeed. Prior to joining Shatterproof, Leslie worked with the Bay Area Council where she focused on Diversity, Equity and Inclusion and workforce policy advocacy. Leslie also worked with families in East Oakland for Children’s Home Society of California and served as a VISTA Volunteer for the City of San Antonio’s Head Start program. Leslie lives in Corona, California. In her free time, she enjoys watching live music and playing pickleball.
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Digital Advertisement Manager

Isabella Boer | she, her, hers

Bella is a huge consumer of culture and is obsessed with the power of content creation. Prior to joining Shatterproof, she was Head of Operations at the worldwide Marketing Agency Samy Alliance. She is experienced at translating data into trends and creating compelling brand narratives. Bella is originally from Brazil and is fluent in Portuguese. A mindful leader, she believes kindness is the power which can transcend and transform anything it touches. An avid reader, she will definitely find a quick break during her busy week to read something that interests her. She lives in Flowery Branch, Georgia, with her husband Geo and their dog, Mojo.
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Influencer Marketing Coordinator

Sam Simmons | she, her, hers

Sam is passionate about increasing diversity and representation within social media and uses her role within marketing to help amplify the content of underrepresented demographics. In her current role, Sam assists in the development of influencer marketing strategies to increase awareness and engagement for community-based stigma reduction campaigns. Prior to joining Shatterproof, Sam worked on a variety of influencer marketing teams for different companies like CASETiFY, PrettyLittleThing, and AvantStay. Sam lives in Los Angeles and loves cooking, visiting her local farmers markets, and all things health and wellness.
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Assistant Vice President

Asha Carroll | she, her, hers

Asha’s chief interest is using modern storytelling to drive social change. Prior to joining Shatterproof, Asha worked as Communications Director and Spokesperson for a major state political party, where she led partywide messaging and communications strategy and implementation. Previously, she served as the organization’s first ever Digital Organizing Director, developing and managing the party's first statewide comprehensive digital plan and expanding digital communications to include storytelling and video content. Asha also brings a decade of experience in consumer brand marketing. She is a retro clothing collector, a pop culture enthusiast, and splits her time between Minnesota and Vermont with her husband Andy and dachshund Sprout.
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Senior Digital Content Coordinator

Dayanna Céspedes | she, her, hers

Dayanna is originally from Lima, Peru. She has a variety of experiences in different areas of her field, including digital marketing, press and digital communication, media editing, product and brand design, visual design, and web development. Dayanna is also very passionate about serving both the Latinx and LGBTQ+ communities and uses digital arts to help connect these communities to the services and resources that they need. In her free time, Dayanna enjoys spending time with her family and friends and her pups, Aspen and Peach. She is a Peruvian-food enthusiast and has been forced to become a Duke sports fan thanks to her wife.
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Senior Director of Community Engagement

Saskia VandeKamp | she, her, hers

Saskia is committed to fostering a more vibrant community through meaningful, transparent work. Prior to joining Shatterproof, Saskia worked at the San Andreas Regional Center, part of the State of California's network system that supports people with developmental disabilities. In her role at San Andreas, she oversaw strategy, partner relationships, contracts, audits, and emergency response for multiple departments. Saskia loves to travel, especially when traveling for food. She lives in Salinas, California with her partner and two pups.
Our Mission
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California Department of Healthcare Services (DHCS) has partnered with Shatterproof to launch a substance use disorder stigma reduction campaign.

The Unshame California campaign engages community partners to contribute to campaign strategy, refer individuals who have lived experiences to share their stories, and promote social media content. DHCS launched the Unshame California campaign in Spring 2023.

Shatterproof is a national nonprofit that believes that our society should treat addiction with science and compassion, the way we treat other medical conditions. Shatterproof provides trusted guidance to communities, removes systemic and social barriers to recovery, and mobilizes the country to advocate for change and to end addiction stigma. Visit www.Shatterproof.org.

  • What is an FAQ section?
    An FAQ section can be used to quickly answer common questions about your business like "Where do you ship to?", "What are your opening hours?", or "How can I book a service?".
  • Why do FAQs matter?
    FAQs are a great way to help site visitors find quick answers to common questions about your business and create a better navigation experience.
  • How do I become a Coalition member?
    It’s as easy as completing an intake form: Join the Community.
  • Where can I add my FAQs?
    FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.
  • How can individuals get involved?
    Join our online community and get the word out! Share posts and stories from the @unshameca Facebook and Instagram or the @somosunshameca Facebook and Instagram which are our Spanish language channels.
  • Where can I get access to treatment?
    If you're looking for addiction treatment, Atlas by Shatterproof is an online platform that may be able to help you find treatment options in your area. Atlas offers a reliable and user-friendly solution for finding addiction treatment, providing confidential guidance on the most suitable treatment options based on your needs and preferences. Take Assessment.

We believe in the power of storytelling to break the stigma and create a supportive community for those impacted by substance use disorder. Through our campaign, we aim to change the narrative and support individuals in defining their future beyond the limitations of stigma.

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